“Everything is always impossible before it works. That is what entrepreneurs are all about – doing what people have told them is impossible.” - R. Hunt Greene
 
Jasmine Lawrence, CEO of EdenBodyWorks, profiled on Today Show! Print E-mail
Written by Suzanne Taylor   
TODAYShow.com contributor
updated 12:29 p.m. ET, Mon., May. 26, 2008

Today’s American Story with Bob Dotson comes from Williamstown, N.J., where a teenager thinks she’s found the key to success. It’s not a question of being dealt a good hand, she says. It’s playing a bad hand well, over and over again.

Monday, May 26th, NFTE Alumnae, Jasmine Lawrence was profiled on American Story with Bob Dotson:

 It began with a bad hair day. The chemicals Jasmine used to relax her curls left her practically bald. She decided to create her own recipe, and tested it out on herself, her friends and family.

At an age when most kids are lucky getting summer jobs stacking shelves, Jasmine already has 30 products on the shelves. She's signed a distribution agreement with Wal-Mart and plans to take her brand worldwide. She projects profits of $1 million.

Jasmine spends little. Plows most of her profits back into the business.  Eden Works World Headquarters is still in her basement.

"Why is Jasmine so successful?" I ask her mom. 'We’ve all had lemonade stands that didn’t make a nickel."

You can read the rest of the story and see the video at http://today.msnbc.msn.com/id/24794995/.

 
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